Abadi Jaya Packing

Abadi Jaya Packing: PVC Curtain & Industrial Materials Since 2010
A trusted supplier for industrial materials—serving households, small businesses, and large factories across Indonesia. Core products include PVC strip curtains, packing gasket & gland packing, PTFE/teflon, industrial rubber/silicone, asbestos tape & fabric, rockwool, acrylic sheets, and high-speed doors.

Challenge

Abadi Jaya Packing carries a broad, specification-heavy catalog. The key challenges were:

• Presenting diverse items clearly for both B2C and B2B buyers.

• Shifting the conversion funnel from third-party marketplaces (with rising merchant fees) to an owned channel for healthier margins and better lead control.

• Reducing friction for specification requests and quotations, especially via WhatsApp.

The Result

• Structured Catalog & Quick Discovery — Clear category navigation and access to popular lines for fast product browsing.

• Low-Friction CTAs — Prominent “Request Quotation” and click-to-WhatsApp to consult and get the best price, while marketplace links remain as a secondary option.

• Trust & Promotion — “Best-Seller” and promo sections to spotlight in-stock and lead products, reinforcing capacity and readiness.

• Knowledge Hub — Articles and guides (e.g., gasket selection, PVC curtain how-tos) to educate buyers and support SEO.

• Responsive by Default — Mobile-first browsing with a clear path from catalog to consultation. (Layout and UX patterns follow our portfolio standards.

Collaboration

We worked closely with the AJP team to align business goals and brand voice. Our scope covered:

• Website Design & Development — A modern, easy-to-maintain catalog site tailored to industrial SKUs.

• Content Structuring & Taxonomy — Category and attribute mapping so specs are easy to find and compare.

• Conversion Copy & Microcopy — Clear, action-oriented prompts (quotation/WhatsApp) to reduce friction and migrate funnel from marketplaces.

• SEO Foundations & Knowledge Base — On-page fundamentals and an article framework to attract qualified organic traffic.

• Handover & Training — Playbooks for updating catalogs, promotions, and articles, enabling the AJP team to iterate confidently.