Asahi

Bold colors. Clear education. Strong brand recall.
Asahi Cat Semprot is an automotive spray paint brand that focuses on performance, durability, and visual impact. Through social media, the brand educates users—from hobbyists to professionals—while showcasing product versatility across finishes, colors, and use cases.

Approach

Our social media strategy emphasizes high-impact visuals paired with practical knowledge.
We explored a dynamic combination of dark and light backgrounds to enhance contrast, highlight product colors, and keep the feed visually diverse without losing brand identity.

Key focus areas:

• Dark vs Light Composition — Using dark backgrounds for bold, dramatic color expression and light backgrounds for clarity, cleanliness, and educational content.

• Consistent Visual Language — Strong brand colors, repeatable layouts, and product-focused compositions to build recognition across the feed.

• Educational Content First — Tips, myths vs facts, application techniques, surface preparation, and finish comparisons delivered in short, visual-friendly formats.

• Product-Centric Storytelling — Each post clearly communicates use cases, benefits, and results, not just aesthetics.

The Result

Asahi Cat Semprot’s Instagram feed evolved into a cohesive visual catalog that is both educational and aspirational.
The content system allows flexibility for campaigns, product highlights, and promotions—while maintaining a strong, professional brand presence that stands out in a competitive automotive market.

Collaboration

We worked closely with the Asahi team to align creative direction with brand goals. Our collaboration included:

• Content Planning & Direction — Structuring recurring content formats to ensure consistency and scalability.

• Visual Design Execution — Developing dark–light design explorations that elevate product perception and feed aesthetics.

• Brand Consistency Control — Ensuring tone, layout, and color usage remain aligned across all posts.

• Ongoing Optimization — Refining visuals and formats based on engagement patterns and campaign needs.